When it comes to real estate sales, there are only two things that truly matter—price and motivation.
If a home is sitting on the market, 99 times out of 100, one of those two is off.
The pricing might not match the current market reality. Or the seller’s motivation might not align with the urgency needed to get the home sold.
As an agent, your job isn’t to just market a property—it’s to uncover truth.
That means asking questions that get to the heart of it:
Why are you selling?
What’s the timeframe?
If the market says your price is too high, are you willing to adjust?
These conversations save time, protect your reputation, and help the seller win.
It’s not about pressure. It’s about alignment.
When price and motivation are clear and aligned, homes sell. Every time.