--- title: "Price and Motivation: The Only Two Things That Really Matter in Real Estate Sales" description: Price and motivation drive every real estate sale. If one’s off, the home won’t sell. Learn how to spot the truth and guide your clients better. image: https://coachdonjacks.com/hubfs/AI-Generated%20Media/Images/An%20inviting%20real%20estate%20office%20scene%20showcases%20a%20modern%20desk%20adorned%20with%20a%20sleek%20laptop%20a%20notepad%20and%20a%20stylish%20pen%20Behind%20the%20desk%20a%20large%20window%20reveals%20a%20sunny%20suburban%20neighborhood%20with%20wellkept%20homes%20and%20lush%20greenery%20A%20real%20estate%20agent%20dresse.jpeg --- [Skip to content](https://coachdonjacks.com/impact-coaching-blog/price-and-motivation-the-only-two-things-that-really-matter-in-real-estate-sales#main-content) [![Coach_Don_Jacks_-_Logo_-_Handwritten-removebg-preview_new](https://coachdonjacks.com/hs-fs/hubfs/Coach_Don_Jacks_-_Logo_-_Handwritten-removebg-preview_new.png?width=390&height=195&name=Coach_Don_Jacks_-_Logo_-_Handwritten-removebg-preview_new.png)Homepage](https://coachdonjacks.com) [Schedule Time With Don](https://meetings.hubspot.com/don-jacks?uuid=117d775d-319f-4b62-a178-b41bbfc4aa86) [Schedule Time With Don](https://meetings.hubspot.com/don-jacks?uuid=117d775d-319f-4b62-a178-b41bbfc4aa86) ![](https://coachdonjacks.com/hs-fs/hubfs/AI-Generated%20Media/Images/An%20inviting%20real%20estate%20office%20scene%20showcases%20a%20modern%20desk%20adorned%20with%20a%20sleek%20laptop%20a%20notepad%20and%20a%20stylish%20pen%20Behind%20the%20desk%20a%20large%20window%20reveals%20a%20sunny%20suburban%20neighborhood%20with%20wellkept%20homes%20and%20lush%20greenery%20A%20real%20estate%20agent%20dresse.jpeg?width=1024&height=1024&name=An%20inviting%20real%20estate%20office%20scene%20showcases%20a%20modern%20desk%20adorned%20with%20a%20sleek%20laptop%20a%20notepad%20and%20a%20stylish%20pen%20Behind%20the%20desk%20a%20large%20window%20reveals%20a%20sunny%20suburban%20neighborhood%20with%20wellkept%20homes%20and%20lush%20greenery%20A%20real%20estate%20agent%20dresse.jpeg) Business Coaching Business Systems Seller Strategy # Price and Motivation: The Only Two Things That Really Matter in Real Estate Sales ![Don Jacks](https://app.hubspot.com/settings/avatar/e35344f0345b412b9b5112d5cfbcdf9c) Don Jacks July 16, 2025 When it comes to real estate sales, there are only two things that truly matter—**price** and **motivation**. If a home is sitting on the market, 99 times out of 100, one of those two is off. The pricing might not match the current market reality. Or the seller’s motivation might not align with the urgency needed to get the home sold. As an agent, your job isn’t to just market a property—it’s to uncover truth. That means asking questions that get to the heart of it: - Why are you selling? - What’s the timeframe? - If the market says your price is too high, are you willing to adjust? These conversations save time, protect your reputation, and help the seller win. It’s not about pressure. It’s about alignment. When price and motivation are clear and aligned, homes sell. Every time. ## Share this post [mailto:https%3A%2F%2Fcoachdonjacks.com%2Fimpact-coaching-blog%2Fprice-and-motivation-the-only-two-things-that-really-matter-in-real-estate-sales](mailto:https%3A%2F%2Fcoachdonjacks.com%2Fimpact-coaching-blog%2Fprice-and-motivation-the-only-two-things-that-really-matter-in-real-estate-sales) ## Keep reading ### [![](https://cdn.marblism.com/DWE4ToZyyvJ.webp) The AI & YouTube Lever: Scaling Your Business Without the Burnout](https://coachdonjacks.com/impact-coaching-blog/the-ai-youtube-lever-scaling-your-business-without-the-burnout) ### [![](https://cdn.marblism.com/ec37hj1rs7w.webp) Leadership Business Coaching Business Systems The Accountability Trap: Building Leadership Architecture That Works](https://coachdonjacks.com/impact-coaching-blog/the-accountability-trap-building-leadership-architecture-that-works) [![lighthouse coaching logo](https://coachdonjacks.com/hs-fs/hubfs/lighthouse%20coaching%20logo.jpg?width=2560&height=1440&name=lighthouse%20coaching%20logo.jpg "lighthouse coaching logo")](https://coachdonjacks.com/) - Home - Products - Pricing - Blog - Company --- Privacy Policy · Legal · © 2026. 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