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Business Coaching Profit Strategy Financial Growth

Cash Flow Truth: Why Profit Hides in Your Blind Spots

Don Jacks |

Let me be blunt: You’re probably losing money and don’t even know it.

Not because you're reckless. But because most small business owners fly blind when it comes to profit.

You look at the top line (revenue) and feel good. You pay bills and hope there’s enough left over. You say things like, “I’ll check the books when I have time.”

But here’s the truth:

  • Revenue is not profit

  • Busy doesn’t mean successful

  • Cash flow is king

If you want to actually build wealth and stability:

  • Track your numbers weekly (not quarterly)

  • Set up a profit-first system

  • Know your burn rate and break-even point

This isn’t just financial hygiene. It’s leadership.

You deserve to make money and keep it. Let’s stop flying blind.

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