The Follow-Up Formula That Actually Works

Most small business owners don’t have a lead problem. They have a follow-up problem.

Here’s what I see too often: You meet a potential client. Great energy. They say, “We’ll think about it.” And then? Crickets. You forget to follow up. Or you do, once or twice. Then you tell yourself they weren’t serious.

But what if I told you that 80% of conversions happen between the 5th and 12th touch?

And most people stop after 1 or 2.

Here’s the deal:

• Follow-up is service, not pestering. When done right, it builds trust.

• Have a system: Schedule your touches. Use a CRM. Don’t wing it.

• Mix your mediums: Email. Text. Call. DM. Video. Show up in more than one way.

• Offer value every time: Share a tip, resource, reminder, or insight.

You don’t need to be aggressive. You need to be consistent.

Follow-up is where the pros separate from the hobbyists. Build a system that works. Then work the system.